Going to the dogs? : Mars' and Nestlé's diversification into veterinary clinics
Friesl, Martin; Hanel, Erik (2023): Going to the dogs? : Mars’ and Nestlé’s diversification into veterinary clinics, in: Richard Whittington, Duncan Angwin, Patrick Regnér, u. a. (Hrsg.), Exploring strategy : text and cases, 13. Auflage Harlow, England: Pearson, S. 644–651.
Faculty/Chair:
Author:
 ; 
Title of the compilation:
Exploring strategy : text and cases
Editors:
Whittington, Richard
Angwin, Duncan
Regnér, Patrick
Johnson, Gerry
Scholes, Kevan
Publisher Information:
Year of publication:
2023
Pages:
Edition:
13
ISBN:
9781292428741
Language:
English
GND Keywords:
Business planning
 ; 
Strategic planning
 ; 
Business planning / Case studies
 ; 
Strategic planning / Case studies
International Distribution:
Yes:
Type:
Contribution to an Articlecollection
URI:
Activation date:
June 15, 2023

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Permalink https://fis.uni-bamberg.de/handle/uniba/59748