Pulled in all directions : Open strategy participation as an attention contest




Faculty/Professorship: Strategy and Organisation Studies 
Author(s): Brielmaier, Christoph ; Friesl, Martin  
Publisher Information: Bamberg : Otto-Friedrich-Universität
Year of publication: 2022
Pages: 1-12
Source/Other editions: Strategic Organization (2021), S. 1-12 - ISSN: 1476-1270
is version of: 10.1177/14761270211034515
Year of first publication: 2021
Language(s): English
Licence: Creative Commons - CC BY - Attribution 4.0 International 
URN: urn:nbn:de:bvb:473-irb-547782
Abstract: 
In this article, we investigate a crucial factor in open strategy research: participation. By drawing on the attention-based view, we argue that the degree of participation in both analog and digital practices of open strategy is the result of “attention contests.” These attention contests arise as the attention structure of Open Strategy initiatives (as quasi-temporary organizations) and the attention structure of the main organization compete for actors’ limited attention. As these attention structures collide, four tensions emerge (process ambiguity, status transitions, time constraints, and identity shifts). We argue that the impact of these tensions is contingent on the type of Open Strategy practice; digital or analog forms of Open Strategy-making. Therefore, we offer a new theoretical understanding of why and how actors participate in Open Strategy initiatives. Based on this, we offer various mechanisms of how firms can facilitate meaningful participation in these different practices. This essay opens up promising avenues for future Open Strategy and participation research.
GND Keywords: Aufmerksamkeit; Wettbewerbsverhalten; Wettbewerbsstrategie; Partizipation; Strategische Planung
Keywords: attention-based-view, attention structure, open strategy, participation, inclusion
DDC Classification: 650 Management & public relations  
RVK Classification: QP 340   
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/54778
Release Date: 8. August 2022

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