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Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector
Mason, Katy; Friesl, Martin; Ford, Chris J. (2017): „Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector“. doi: 10.1016/j.indmarman.2017.07.001.
Author:
Title of the Journal:
Industrial Marketing Management
ISSN:
00198501
Year of publication:
2017
Volume:
67
Language:
English
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
published:
November 13, 2019
Permalink
https://fis.uni-bamberg.de/handle/uniba/46710