Real-world impact of Information Systems: The effect of seemingly small design choices

Faculty/Professorship: Information Systems and Energy Efficient Systems  
Author(s): Ableitner, Liliane; Tiefenbeck, Verena; Hosseini, Sabiölla; Schöb, Samuel; Fridgen, Gilbert; Staake, Thorsten
Title of the compilation: Proceedings of the Workshop on Information Technologies and Systems (WITS), Seoul, South Korea, December 2017
Corporate Body: Workshop on Information Technology and Systems, Seoul, Korea 2017
Year of publication: 2017
Pages: 387-402
Language(s): English
Information system (IS) have not only become indispensable in professional contexts, but can also serve as a platform for data-based interventions targeting issues for humanity. Providing individuals with concrete feedback on their current behavior has been shown to foster sustainable behavior. So far, research on the real-world impact and nderlying mechanisms of such IS-enabled interventions is scarce. In a randomized controlled field experiment with 1,423 participants, we systematically test the effect of different intervention strategies regarding their impact on energy consumption and user experience. We find a onservation effect of over 18% for the best treatment. In particular, the results suggest that small, seemingly harmless variations of IS design choices regarding numerical, normative, or emotional feedback can considerably affect behavioral outcomes (energy use). Potential explanations of observed behavior are given based on theories from psychology. The study delivers design implications for innovative IS artifacts that highlight the importance and necessity of taking cognitive processes into account.
Peer Reviewed: Ja
International Distribution: Ja
Type: Conferenceobject
Year of publication: 31. August 2018