Using International Corporate Communication Theory for the Strategic Practice of Merger Communication - Why the Globally Oriented DaimlerChrysler Deal Had to End Up in Conflict Because of a Failure to Take Communicational Issues Into Account





Professorship/Faculty: British Culture  
Author(s): Sievert, Holger; Craig, Robert
Editors: Li, Z.C.; Spaulding, C.A.
Title of the compilation: 15th International Public Relations Research Conference : Using Theory for Strategic Practice Through Global Engagement and Conflict Research: March 8-10, 2012
Corporate Body: 15th International Public Relations Research Conference - Using Theory for Strategic Practice Through Global Engagement and Conflict Research: March 8-10, 2012
Publisher Information: Miami, Fl. : University of Miami Press
Year of publication: 2012
Pages: 784-813
Language(s): English
URL: https://papers.ssrn.com/sol3/papers.cfm?abstrac...
Abstract: 
The paper analyses intra-corporate conflict, based on the case study of the DaimlerChrysler merger. This analysis is then broadened to compare PR and its contexts in Germany and the USA. The authors apply the International Corporate Communication Compass to the DaimlerChrysler deal to show what advantages could have been gained by using PR theory to map out areas of conflict and harmony in a cross-cultural corporate merger, showing how such theory could be applied to similar situations in the future.
Keywords: Public Relations, Corporate Communications, International Corporate Corporations, Germany, USA, Daimler Benz, Chrysler Corporation, DaimlerChrysler
Peer Reviewed: Ja
International Distribution: Ja
Document Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/42901
Year of publication: 24. November 2017