‘Show Me Your People Skills’ : Employing CEO Branding for Corporate Reputation Management in Social Media

Faculty/Chair:

Author:

;

;

Title of the compilation:

Wirtschaftsinformatik 2019 Proceedings

Conference:

14th International Conference on Wirtschaftsinformatik - WI 2019 ; Siegen, Deutschland

Publisher Information:

AISeL

Year of publication:

2019

Pages:

1597-1611

Language:

English

URL:

Peer Reviewed:

Yes:

International Distribution:

Yes:

Open Access Journal:

Yes:

Type:

Conferenceobject

URI:

Activation date:

June 26, 2024

Permalink https://fis.uni-bamberg.de/handle/uniba/95854