Trust Me, I’m an Influencer! : A Comparison of Perceived Trust in Human and Virtual Influencers
Hofeditz, Lennart; Nissen, Anika; Schütte, Reinhard; u. a. (2022): Trust Me, I’m an Influencer! : A Comparison of Perceived Trust in Human and Virtual Influencers, in: Roman Beck (Hrsg.), ECIS 2022 Research-in-Progress Papers, AISeL, S. 1–13.
Faculty/Chair:
Author:
 ;  ;  ; 
Title of the compilation:
ECIS 2022 Research-in-Progress Papers
Editors:
Conference:
30th European Conference on Information Systems : ECIS 2022 ; Timisoara, Rumänien
Publisher Information:
Year of publication:
2022
Pages:
Language:
English
URL:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Open Access Journal:
Yes:
Type:
Conferenceobject
URI:
Activation date:
June 14, 2024

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Permalink https://fis.uni-bamberg.de/handle/uniba/95751