Digital Activism on Social Media : the Role of Brand Ambassadors and Corporate Reputation Management
Marx, Julian; Brünker, Felix; Mirbabaie, Milad; u. a. (2024): Digital Activism on Social Media : the Role of Brand Ambassadors and Corporate Reputation Management, in: Proceedings of the 57th Hawaii International Conference on System Sciences, S. 7205–7214.
Faculty/Chair:
Author:
 ;  ;  ; 
Title of the compilation:
Proceedings of the 57th Hawaii International Conference on System Sciences
Conference:
HICSS (Hawaii International Conference on System Sciences) ; Honolulu, Hawaii, USA
Year of publication:
2024
Pages:
ISBN:
978-0-9981331-7-1
Language:
English
URL:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Open Access Journal:
Yes:
Type:
Conferenceobject
URI:
Activation date:
June 5, 2024

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Permalink https://fis.uni-bamberg.de/handle/uniba/95579