The power of liking: Highly sensitive asthetic processing for guiding us through the world

Professorship/Faculty: General Psychology and Methodology  
Authors: Faerber, Stella J.; Carbon, Claus-Christian  
Title of the Journal: i-Perception : open-access journal of human, animal, and machine perception
ISSN: 2041-6695
Publisher Information: London : Pion
Year of publication: 2012
Volume: 3
Issue: 8
Pages / Size: 553 - 561 : Ill., graph. Darst.
Language(s): English
Document Type: Article
Assessing liking is one of the most intriguing and influencing types of processing we
experience day by day. We can decide almost instantaneously what we like and are highly consistent
in our assessments, even across cultures. Still, the underlying mechanism is not well understood
and often neglected by vision scientists. Several potential predictors for liking are discussed in the
literature, among them very prominently typicality. Here, we analysed the impact of subtle changes
of two perceptual dimensions (shape and colour saturation) of three-dimensional models of chairs
on typicality and liking. To increase the validity of testing, we utilized a test-adaptation–retest design
for extracting sensitivity data of both variables from a static (test only) as well as from a dynamic
perspective (test–retest). We showed that typicality was only influenced by shape properties,
whereas liking combined processing of shape plus saturation properties, indicating more complex
and integrative processing. Processing the aesthetic value of objects, persons, or scenes is an
essential and sophisticated mechanism, which seems to be highly sensitive to the slightest variations
of perceptual input.
Keywords: aesthetic appreciation
Release Date: 11. December 2012