"Produktgestaltung"





Faculty/Professorship: Sales and Marketing  
Author(s): Wimmer, Frank
Title of the compilation: Management-Lexikon
Editors: Bühner, Rolf
Publisher Information: München u.a.
Year of publication: 2001
Pages: 605-608
ISBN: 978-3-486-25146-3
Language(s): German
Type: Contribution to an Articlecollection
URI: https://fis.uni-bamberg.de/handle/uniba/8962
Year of publication: 24. September 2014