The impact of e-business and e-commerce on marketing activities in the automotive industry and its distribution channels

Professorship/Faculty: Professur für Betriebswirtschaftslehre, insbesondere Automobilwirtschaft 
Authors: Meinig, Wolfgang
Title of the compilation: Marketing science: a two-way street linking theory and practice : Marketing Science Conference 2001, July 5 - 8, 2001, Wiesbaden, Germany / organized by: INFORMS, Institute for Operations Research and the Management Sciences. Marketing Science Conference < 2001, Wiesbaden>. Conference chair: Oliver P. Heil. - Gelnhausen, 2001. - S. 135
Year of publication: 2001
Language(s): German
Document Type: Contribution to an Articlecollection
Release Date: 24. September 2014