Stable aesthetic standards delusion: Changing "artistic quality" by elaboration.

Faculty/Professorship: General Psychology and Methodology  
Author(s): Carbon, Claus-Christian  ; Hesslinger, Vera M.
Publisher Information: Bamberg : opus
Year of publication: 2014
Pages: 17
Source/Other editions: Ursprünglich in: Perception 43 (2014), H. 9, S. 1006 – 1013
is version of: 10.1068/p7709
Language(s): English
Licence: German Act on Copyright 
URN: urn:nbn:de:bvb:473-opus4-106695
The present study challenges the notion that judgments of artistic quality are based on stable aesthetic standards. We propose that such standards are a delusion and that judgments of artistic quality are the combined result of exposure, elaboration and discourse. We ran two experiments using elaboration tasks based on the Repeated Evaluation Technique (RET) in which different versions of the Mona Lisa had to be elaborated deeply. During the initial task, either the version known from the Louvre or an alternative version owned by the Prado was elaborated; during the second task, both versions were elaborated in a comparative fashion. After both tasks, multiple blends of the two versions had to be evaluated concerning several aesthetic key variables. Judgments of artistic quality of the blends were significantly different depending on the initially elaborated version of the Mona Lisa indicating experience-based aesthetic processing, which contradicts the notion of stable aesthetic standards.
Type: Article
Year of publication: 16. January 2015