Monitoring als Erfolgsfaktor im Social Media Marketing





Faculty/Professorship: Sales and Marketing  
Author(s): Rauschnabel, Philipp A.
Title of the compilation: Social Media und Websitemonitoring
Editors: Hochstötter, Nadine
Publisher Information: Berlin : AKA
Year of publication: 2014
Pages: 3-22
ISBN: 978-3-89838-688-3
Series ; Volume: Handbuch Webmonitoring
Language(s): German
Type: Contribution to an Articlecollection
URI: https://fis.uni-bamberg.de/handle/uniba/6228
Year of publication: 25. June 2014