The Psychology of Brands : Empirical Investigations Through the Lens of Social and Cognitive Theories
| Professorship/Faculty: | Lehrstuhl für Betriebswirtschaftslehre, insbesondere Vertrieb und Marketing | Author(s): | Rauschnabel, Philipp A. | Year of publication: | 2014 | Pages / Size: | V, 241 S. : graph. Darst. | ISBN: | 978-3-00-045761-6 | Supervisor(s): | Ivens, Björn Sven  ; Zielke, Stephan |
Language(s): | English | Remark: | Bamberg, Univ., Diss. |
Document Type: | Doctoralthesis | URI: | https://fis.uni-bamberg.de/handle/uniba/6208 | Release Date: | 6. June 2014 |
