The Psychology of Brands : Empirical Investigations Through the Lens of Social and Cognitive Theories

Professorship/Faculty: Lehrstuhl für Betriebswirtschaftslehre, insbesondere Vertrieb und Marketing 
Author(s): Rauschnabel, Philipp A.
Year of publication: 2014
Pages / Size: V, 241 S. : graph. Darst.
ISBN: 978-3-00-045761-6
Supervisor(s): Ivens, Björn Sven  ; Zielke, Stephan
Language(s): English
Bamberg, Univ., Diss.
Document Type: Doctoralthesis
Release Date: 6. June 2014