The impact of age-related aspects on Customer Empowerment and its challenges in Health Services

Professorship/Faculty: Lehrstuhl für Betriebswirtschaftslehre, insbesondere Vertrieb und Marketing 
Author(s): Scholz, Stefanie; Ivens, Björn Sven  
Title of the compilation: 10th International Marketing Trends Conference : Paris, January 20 - 22, 2011
Year of publication: 2011
Pages / Size: 1-20
Language(s): German
Document Type: Conferenceobject
Release Date: 30. April 2014