Global Marketing: A Decision-Oriented Approach




Faculty/Professorship: Sales and Marketing  
Author(s): Böttner, Sibylle
Title of the Journal: Management international review : mir ; journal of international business
ISSN: 0938-8249
Year of publication: 2011
Volume: 51
Issue: 5
Pages: 729 - 734
Language(s): English
URL: http://www.jstor.org/stable/41411003
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/5994
Year of publication: 30. April 2014