Personality and Consumer Price Perceptions : an Exploratory Study





Professorship/Faculty: Sales and Marketing  
Author(s): Hillebrandt, Isabelle; Ivens, Björn Sven  ; Scholz, Stefanie
By: ... ; Ivens, Björn ; ...
Title of the compilation: The day after : inspiration, innovation, implementation ; conference proceedings
Corporate Body: EMAC 40th Conference, Ljubljana, Slovenia, 24 - 27 May 2011. Maja Makovec Brencic
Publisher Information: Ljubljana
Year of publication: 2011
Pages: 7
Language(s): English
Document Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/5993
metadata.ubg.intern.opusdatepublished: 30. April 2014