Personality and Consumer Price Perceptions : an Exploratory Study

Professorship/Faculty: Sales and Marketing  
Authors: Hillebrandt, Isabelle; Ivens, Björn Sven  ; Scholz, Stefanie
Title of the compilation: The day after : inspiration, innovation, implementation ; conference proceedings
Corporate Body: EMAC 40th Conference, Ljubljana, Slovenia, 24 - 27 May 2011. Maja Makovec Brencic
Publisher Information: Ljubljana
Year of publication: 2011
Pages / Size: 7
Language(s): English
Document Type: Conferenceobject
Release Date: 30. April 2014