Do Private Label Brands Benefit from Alliances with National Brands?

Professorship/Faculty: Sales and Marketing  
Author(s): Rauschnabel, Philipp A.; Zielke, P.; Toporowski, W.
By: Rauschnabel, Philipp ; ...
Title of the compilation: The day after : inspiration, innovation, implementation : conference proceedings
Corporate Body: EMAC 40th Conference, Ljubljana, Slovenia, 24 - 27 May 2011. Maja Makovec Brencic
Publisher Information: Ljubljana
Year of publication: 2011
Pages: 8
Language(s): English
Document Type: Conferenceobject
metadata.ubg.intern.opusdatepublished: 30. April 2014