Do Private Label Brands Benefit from Alliances with National Brands?

Professorship/Faculty: Sales and Marketing  
Authors: Rauschnabel, Philipp A. ; Zielke, P.; Toporowski, W.
Title of the compilation: The day after : inspiration, innovation, implementation : conference proceedings
Corporate Body: EMAC 40th Conference, Ljubljana, Slovenia, 24 - 27 May 2011. Maja Makovec Brencic
Publisher Information: Ljubljana
Year of publication: 2011
Pages / Size: 8
Language(s): English
Document Type: Conferenceobject
Release Date: 30. April 2014