Chances and strategies of Marketing with Regard to the Formation of Children's Brand Awareness : an empirical Study of Children's and Parents' Perceptions





Professorship/Faculty: Sales and Marketing  
Authors: Böttner, Sibylle; Ivens, Björn Sven  
Title of the compilation: 10th International Marketing Trends Conference : Paris, January 20 - 22, 2011 / ed. Jean-Claude Andreani and Umberto Collesei. - 2011. - S. 1 - 50
Year of publication: 2011
Language(s): English
Remark: 
Veröff. im Internet: http://www.marketing-trends-congress.com/node/24
Document Type: Contribution to an Articlecollection
URI: https://fis.uni-bamberg.de/handle/uniba/5986
Release Date: 30. April 2014