Chances and strategies of Marketing with Regard to the Formation of Children's Brand Awareness : an empirical Study of Children's and Parents' Perceptions

Professorship/Faculty: Sales and Marketing  
Authors: Böttner, Sibylle ; Ivens, Björn Sven  
Title of the compilation: 10th International Marketing Trends Conference : Paris, January 20 - 22, 2011 / ed. Jean-Claude Andreani and Umberto Collesei. - 2011. - S. 1 - 50
Year of publication: 2011
Language(s): English
Veröff. im Internet:
Document Type: Contribution to an Articlecollection
Release Date: 30. April 2014