Return Policy Leniency Impacting Customers' Purchase Intention : A Viable Strategy for E-Tailers?

Faculty/Professorship: Operations Management and Logistics  
Author(s): Karl, David  ; Vornberger, Kilian; Asdecker, Björn  
Title of the Journal: Proceedings of the ... annual conference of the European Marketing Academy
Conference: EMAC Regional Conference 2022, Kaunas
Publisher Information: Bradford : EMAC
Year of publication: 2022
Volume: 50
Issue: 111790
Pages: 1-11
Language(s): English
Peer Reviewed: Ja
International Distribution: Ja
Type: Conferenceobject
Release Date: 17. May 2023