The Internationalisation Process of German Enterprises in Brazil

Author(s): Fleischhauer Corrêa da Costa, Mariana; Werner, Jan
Title of the compilation: Mobility in a Globalised World 2019
Editors: Werner, Jan; Biethahn, Niels; Kolke, Reinhard; Sucky, Eric  ; Honekamp, Wilfried
Conference: 9. Mobility in a Globalised World-Konferenz, September 2019, Hamburg
Publisher Information: Bamberg : University of Bamberg Press
Year of publication: 2020
Pages: 81-92
ISBN: 978-3-86309-731-8
Language(s): English
DOI: 10.20378/irb-58556
Licence: Creative Commons - CC BY - Attribution 4.0 International 
The exchange between Germany and Brazil encompasses social, economic and cultural aspects. However, there is still a great economic potential to be leveraged from this partnership. The Brazilian government is searching for international investors to boost the economy and take the country out of recession. In return, it promises to fight the main obstacles: high bureaucracy and corruption. With one of the world’s largest consumer markets and an abundance of natural resources, the country offers attractive conditions, especially for enterprises undergoing an internationalisation process. This study will analyse the recent economic history of Brazil, describe the major macroeconomic indicators and the social conditions of the country. With the collaboration of a number of German enterprises that have expanded their business to Brazil and reported on their experiences, relevant empirical cases will be presented and new investment perspectives discussed.
GND Keywords: Deutschland; Unternehmen; Invesition; Brasilien; Wirtschaftsentwicklung
Keywords: FDI in Brazil, German investment, Brazilian economic perspectives
DDC Classification: 330 Economics  
RVK Classification: QG 630   
Type: Conferenceobject
Release Date: 10. May 2023

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