Buying behaviour : Uncovering consumer attitudes

Faculty/Professorship: General Psychology and Methodology  
Author(s): Carbon, Claus-Christian  
Title of the Journal: International innovation : disseminating science, research and technology
ISSN: 2054-6262, 2041-4552
Publisher Information: Bristol : Research Media
Year of publication: 2014
Pages: 30-31
Language(s): English
Extending methods for assessing consumer attitudes by taking multi-dimensional implicit associations into accounts.


To extend the existing Implicit Association Test (IAT) into multiple dimensions, thus allowing a more detailed assessment of implicit consumer attitudes to commercial products and brands.
To use the Identification Machine of Unique Design Elements (IM-UDE) tool to objectively measure the distinctive visual characteristics of commercial brands.
Keywords: consumer, buying behaviour
Type: Article
Release Date: 27. January 2023
Project: Open-Access-Publikationsfonds 2012-2020