Psychology of Design

Faculty/Professorship: General Psychology and Methodology  
Author(s): Carbon, Claus-Christian  
Title of the Journal: Design science
ISSN: 2053-4701
Corporate Body: The Design Society
Publisher Information: Cambridge : Cambridge University Press
Year of publication: 2019
Volume: 5
Issue: e26
Pages: 18
Language(s): English
DOI: 10.1017/dsj.2019.25
Talking about design, most discussions circulate around physical objects or products, around their invention, development, production and marketing. While most modern design approaches do also cover questions pertaining to human interaction, e.g. within user- or human-centred design philosophies, a systematic and fundamental conception of the role and implications that human perception and emo-cognitive processing take with regard to designing physical goods is lacking. Under the umbrella term ‘Psychology of Design’, I will develop and elaborate on psychological dimensions that are highly relevant to the optimization and evaluation of design. I propagate a general psychological turn in design theory and practice in order to purposefully include not only the top-down processes triggered by context, framing, expectation, knowledge or habituation but also the psychological effects of Gestalt and Zeitgeist. Such psychological effects have the potential to determine whether the very same physical design will be aesthetically appreciated, desired, loved or rejected in the end. Psychology of design has a tremendous influence on the success and sustainability of design by triggering associations and displaying demand characteristics in a multimodal way. The paper is based on fundamental psychological theories and empirical evidences which are linked to applied examples from the world of art and design.
Keywords: Psychology of Design, human factor, error, Gestalt, Zeitgeist, empirical aesthetics, emergence, psychological turn, conceptual move
Peer Reviewed: Ja
International Distribution: Ja
Open Access Journal: Ja
Type: Article
Release Date: 12. January 2023
Project: Open-Access-Publikationsfonds 2012-2020