From spending to understanding : Analyzing customers by their spending behavior





Author(s): Otto, Philipp E.  ; Davies, Greg B.; Chater, Nick; Stott, Henry
Title of the Journal: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Publisher Information: Amsterdam : Elsevier Science
Year of publication: 2009
Volume: 16
Issue: 1
Pages: 10-18
Language(s): English
DOI: 10.1016/j.jretconser.2008.04.001
URL: http://www.scopus.com/inward/record.url?eid=2-s...
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/57060
Release Date: 9. December 2022