From spending to understanding : Analyzing customers by their spending behavior

Otto, Philipp; Davies, Greg B.; Chater, Nick; Stott, Henry

doi:10.1016/j.jretconser.2008.04.001

From spending to understanding : Analyzing customers by their spending behavior

Otto, Philipp; Davies, Greg B.; Chater, Nick; Stott, Henry
In: Journal of Retailing and Consumer Services. 16 (2009), 1, p. 10-18
DOI: 10.1016/j.jretconser.2008.04.001

Details

Author(s):	Otto, Philipp E. ; Davies, Greg B.; Chater, Nick; Stott, Henry
Title of the Journal:	Journal of Retailing and Consumer Services
ISSN:	0969-6989
Publisher Information:	Amsterdam : Elsevier Science
Year of publication:	2009
Volume:	16
Issue:	1
Pages:	10-18
Language(s):	English
DOI:	10.1016/j.jretconser.2008.04.001
URL:	http://www.scopus.com/inward/record.url?eid=2-s...
Type:	Article
URI:	https://fis.uni-bamberg.de/handle/uniba/57060
Release Date:	9. December 2022