Key account managers' identification profiles and effectiveness : A fuzzy-set qualitative comparative analysis





Faculty/Professorship: Sales and Marketing  
Author(s): Peters, Leonore  ; Ivens, Björn Sven  ; Pardo, Catherine
Title of the Journal: Industrial marketing management : the international journal for industrial and high-tech firms
ISSN: 0019-8501
Publisher Information: New York, NY [u.a.] : Elsevier
Year of publication: 2022
Volume: 107
Pages: 253-265
Language(s): English
DOI: 10.1016/j.indmarman.2022.09.022
Peer Reviewed: Ja
International Distribution: Ja
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/56086
Release Date: 24. October 2022