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Key Account Management
Ivens, Björn; Eggert, Andreas (2011): „Key Account Management“. In: Wiesbaden: Gabler S. 481–499.
Faculty/Professorship:
Author:
Title of the compilation:
Handbuch Vertriebsmanagement : Strategie, Führung, Imformationsmanagement, CRM
Editors:
Homburg, Christian
Wieseke, Jan
Publisher Information:
Year of publication:
2011
Pages:
ISBN:
978-3-8349-1977-9
Language:
German
Type:
Contribution to an Articlecollection
published:
April 30, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/5554