Key Account Management





Faculty/Professorship: Sales and Marketing  
Author(s): Ivens, Björn Sven  
Responsibility: Björn Ivens, Andreas Eggert
Title of the compilation: Handbuch Vertriebsmanagement : Strategie, Führung, Imformationsmanagement, CRM / Christian Homburg, J. Wiesecke (Hrsg.) . - 1. Aufl. - Wiesbaden , 2011. - S. 481 - 499
Year of publication: 2011
Language(s): Other Language
Type: Contribution to an Articlecollection
URI: https://fis.uni-bamberg.de/handle/uniba/5554
Year of publication: 30. April 2014