Customer brand personality perception: A taxonomic analysis





Faculty/Professorship: Sales and Marketing  
Author(s): Ivens, Björn Sven  ; Valta, Katharina S.
Title of the Journal: Journal of marketing management : JMM ; journal of the Academy of Marketing
ISSN: 0267-257X
Corporate Body: Chartered Institute of Marketing
Year of publication: 2011
Volume: 27
Issue: Forthcoming articles, Available online: 17 Oct 2011
Language(s): English
DOI: 10.1080/0267257X.2011.615149
URL: http://www.tandfonline.com/doi/abs/10.1080/0267...
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/5519
Year of publication: 30. April 2014