Customer brand personality perception: A taxonomic analysis
Faculty/Professorship: | Sales and Marketing |
Author(s): | Ivens, Björn Sven ![]() |
Title of the Journal: | Journal of marketing management : JMM ; journal of the Academy of Marketing |
ISSN: | 0267-257X |
Corporate Body: | Chartered Institute of Marketing |
Year of publication: | 2011 |
Volume: | 27 |
Issue: | Forthcoming articles, Available online: 17 Oct 2011 |
Language(s): | English |
DOI: | 10.1080/0267257X.2011.615149 |
URL: | http://www.tandfonline.com/doi/abs/10.1080/0267... |
Type: | Article |
URI: | https://fis.uni-bamberg.de/handle/uniba/5519 |
Year of publication: | 30. April 2014 |

originated at the
University of Bamberg
University of Bamberg