How modified brand logos affect implicit attitudes : Is “Subvertising” really subversive?




Faculty/Professorship: General Psychology and Methodology  
Author(s): Wehrle, Theresa; Ortlieb, Stefan A.  ; Carbon, Claus-Christian  
Title of the Journal: Perception
ISSN: 1468-4233
Conference: 40th European Conference on Visual Perception (ECVP) 2017, Berlin
Publisher Information: London : Sage
Year of publication: 2017
Volume: 46
Issue: European Conference on Visual Perception 2017 : Abstract Book
Pages: 135
Language(s): English
URL: http://journals.sagepub.com/pb-assets/cmsconten...
Peer Reviewed: Nein
International Distribution: Ja
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/55156
Release Date: 29. August 2022