Grundprinzipien des Marketing
Faculty/Professorship: | Sales and Marketing |
Author(s): | Ivens, Björn Sven ![]() |
Responsibility: | Hermann Diller ; Andreas Fürst ; Björn Ivens |
Publisher Information: | Nürnberg : WiGIM, Wissenschaftl. Ges. für Innovatives Marketing |
Year of publication: | 2011 |
Pages: | XLIII, 478 ; Diagramme |
Edition: | 3., überarb. u. erw. Aufl. |
Language(s): | German |
Type: | Book |
URI: | https://fis.uni-bamberg.de/handle/uniba/5515 |
Year of publication: | 30. April 2014 |

originated at the
University of Bamberg
University of Bamberg