Grundprinzipien des Marketing
Faculty/Professorship: | Sales and Marketing |
Author(s): | Diller, Hermann; Fürst, Andreas; Ivens, Björn Sven ![]() |
Corporate Body: | WiGIM, Wissenschaftl. Ges. für Innovatives Marketing |
Publisher Information: | Nürnberg |
Year of publication: | 2011 |
Pages: | XLIII, 478 ; Diagramme |
Edition: | 3., überarb. u. erw. Aufl. |
ISBN: | 978-3-933286-97-0 |
Language(s): | German |
Type: | Book |
URI: | https://fis.uni-bamberg.de/handle/uniba/5515 |
Year of publication: | 30. April 2014 |

originated at the
University of Bamberg
University of Bamberg