Do relational norms matter in consumer-brand relationships?




Professorship/Faculty: Lehrstuhl für Betriebswirtschaftslehre, insbesondere Vertrieb und Marketing 
Author(s): Valta, Katharina S.
Title of the Journal: Journal of Business Research
ISSN: 0148-2963
Year of publication: 2011
Volume: 64
Issue: In Press, Corrected Proof, Available online 15 August 2011
Language(s): English
URL: http://www.sciencedirect.com/science/article/pi...
Document Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/5505
Release Date: 30. April 2014