When is Brand Content Shared on Facebook? : A Field Study on Online Word-of-Mouth

Faculty/Professorship: Sales and Marketing  
Author(s): Haikel-Elsabeh, Marie; Zhao, Zhenzhen; Ivens, Björn Sven  ; Brem, Alexander
Title of the Journal: International Journal of Market Research
Year of publication: 2018
Volume: 61
Issue: 3
Pages: 287-301
Language(s): English
DOI: 10.1177/1470785318805301
Peer Reviewed: Ja
International Distribution: Ja
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/54398
Release Date: 8. July 2022