An Identity Perspective on Key Account Managers as Paradoxical Relationship Managers
Pardo, Catherine; Ivens, Björn Sven; Niersbach, Barbara (2020): An Identity Perspective on Key Account Managers as Paradoxical Relationship Managers, in: Industrial marketing management : the international journal for industrial and high-tech firms, New York, NY [u.a.]: Elsevier, Jg. 89, Nr. August, S. 355–372, doi: 10.1016/j.indmarman.2019.10.008.
Faculty/Chair:
Author:
 ;  ; 
Title of the Journal:
Industrial marketing management : the international journal for industrial and high-tech firms
ISSN:
1873-2062
Corporate Body:
European Association for Industrial Marketing Research
Publisher Information:
Year of publication:
2020
Volume:
89
Issue:
August
Pages:
Language:
English
DOI:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
URI:
Activation date:
July 8, 2022

Question on publication

Contact the FIS team
Permalink https://fis.uni-bamberg.de/handle/uniba/54395