Success factors in managing the sponsor–sponsee relationship : A fuzzy-set qualitative comparative analysis for state-owned enterprises in Germany

Faculty/Professorship: Sales and Marketing  
Author(s): Ivens, Björn Sven  ; Riedmüller, Florian; Dyck, Peter van
Title of the Journal: International journal of sports marketing & sponsorship
ISSN: 2515-7841
Publisher Information: Bingley : Emerald
Year of publication: 2020
Volume: 21
Issue: 4
Pages: 577-596
Language(s): English
DOI: 10.1108/IJSMS-09-2019-0102
Peer Reviewed: Ja
International Distribution: Ja
Type: Article
Release Date: 8. July 2022