Blockchain Technology as a Means for Brand Trust Repair : Empirical Evidence from a Digital Transgression





Faculty/Professorship: Sales and Marketing  
Author(s): Fleischmann, Martin; Ivens, Björn Sven  ; Krishnamachari, B.
Title of the compilation: Proceedings of the 53rd Hawaii International Conference on System Sciences Conference
Conference: 53rd Hawaii International Conference on System Sciences
Publisher Information: AISeL
Year of publication: 2020
Pages: 503-513
Language(s): English
URL: https://aisel.aisnet.org/hicss-53/os/blockchain/6/
Peer Reviewed: Ja
International Distribution: Ja
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/54392
Release Date: 8. July 2022