Are products striking back? : The rise of smart products in business markets

Faculty/Professorship: Sales and Marketing  
Author(s): Pardo, Catherine; Ivens, Björn Sven  ; Pagani, Margherita
Title of the Journal: Industrial marketing management : the international journal for industrial and high-tech firms
ISSN: 1873-2062
Corporate Body: European Association for Industrial Marketing Research
Publisher Information: New York, NY [u.a.] : Elsevier
Year of publication: 2020
Volume: 90
Issue: October
Pages: 205-220
Language(s): English
DOI: 10.1016/j.indmarman.2020.06.011
Peer Reviewed: Ja
International Distribution: Ja
Type: Article
Release Date: 8. July 2022