Key account selection as a political process : Conceptual foundation and exploratory investigation
Faculty/Professorship: | Sales and Marketing |
Author(s): | Feste, Jasmin ; Ivens, Björn Sven ![]() |
Title of the Journal: | Industrial marketing management : the international journal for industrial and high-tech firms |
ISSN: | 1873-2062 |
Corporate Body: | European Association for Industrial Marketing Research |
Publisher Information: | New York, NY [u.a.] : Elsevier |
Year of publication: | 2020 |
Pages: | 417-434 |
Language(s): | English |
DOI: | 10.1016/j.indmarman.2020.07.024 |
Peer Reviewed: | Ja |
International Distribution: | Ja |
Type: | Article |
URI: | https://fis.uni-bamberg.de/handle/uniba/54375 |
Release Date: | 8. July 2022 |

originated at the
University of Bamberg
University of Bamberg