Understanding Conditions of Sales Force Frustration





Faculty/Professorship: Sales and Marketing  
Author(s): Leischnig, Alexander ; Ivens, Björn Sven  ; Henneberg, Stephan ; Ashnai, Bahar
Title of the Journal: Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era : Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Editors: Obal, Michael W.; Krey, Nina; Bushardt, Christian
Conference: 2014 Academy of Marketing Science (AMS) Annual Conference
Publisher Information: Cham : Springer
Year of publication: 2016
Pages: 501-502
ISBN: 978-3-319-11814-7
Language(s): English
DOI: 10.1007/978-3-319-11815-4_148
Peer Reviewed: Ja
International Distribution: Ja
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/54373
Release Date: 8. July 2022