Key account management configurations and their effectiveness : A quasi-replication and extension

Faculty/Professorship: Sales and Marketing  
Author(s): Herhausen, Dennis; Ivens, Björn Sven  ; Spencer, Robert; Weiber, Michael
Title of the Journal: Industrial marketing management : the international journal for industrial and high-tech firms
ISSN: 1873-2062
Corporate Body: European Association for Industrial Marketing Research
Publisher Information: New York, NY [u.a.] : Elsevier
Year of publication: 2022
Volume: 101
Issue: February
Pages: 98-112
Language(s): English
DOI: 10.1016/j.indmarman.2021.12.002
Peer Reviewed: Ja
International Distribution: Ja
Open Access Journal: Ja
Type: Article
Release Date: 8. July 2022