Too Good To Be True: Influencing Credibility Perceptions with Signaling Reference Explicitness and Assurance Depth

Author(s): Baier, Carolin; Göttsche, Max; Hellmann, Andreas; Schiemann, Frank  
Title of the Journal: Journal of Business Ethics
ISSN: 1573-0697, 0167-4544
Publisher Information: Springer Science and Business Media {LLC}
Year of publication: 2021
Language(s): German
DOI: 10.1007/s10551-020-04719-7
Type: Article
Release Date: 6. July 2022