Brand trust and blockchain technology : a consumer and user centered investigation




Professorship/Faculty: Sales and Marketing  ; Fakultät Sozial- und Wirtschaftswissenschaften: Abschlussarbeiten 
Author(s): Fleischmann, Martin
Publisher Information: Bamberg
Year of publication: 2021
Pages: vi, 141 ; Diagramme
Supervisor(s): Ivens, Björn Sven  ; Sucky, Eric  
Language(s): English
Remark: 
Dissertation, Otto-Friedrich-Universität Bamberg, 2021
Document Type: Doctoralthesis
URI: https://fis.uni-bamberg.de/handle/uniba/52016
Release Date: 8. November 2021