Brand trust and blockchain technology : a consumer and user centered investigation
Faculty/Professorship: | Sales and Marketing ; Fakultät Sozial- und Wirtschaftswissenschaften: Abschlussarbeiten |
Author(s): | Fleischmann, Martin |
Publisher Information: | Bamberg |
Year of publication: | 2021 |
Pages: | vi, 141 ; Diagramme |
Supervisor(s): | Ivens, Björn Sven ![]() ![]() |
Language(s): | English |
Remark: | Dissertation, Otto-Friedrich-Universität Bamberg, 2021 |
Type: | Doctoralthesis |
URI: | https://fis.uni-bamberg.de/handle/uniba/52016 |
Release Date: | 8. November 2021 |

originated at the
University of Bamberg
University of Bamberg