Paid, Owned and Earned Media : A Qualitative Comparative Analysis revealing Attributes Influencing Consumer’s Brand Attitude in Social Media






Faculty/Professorship: Information Systems and Services  
Author(s): Mattke, Jens ; Reis, Lea  ; Maier, Christian  
By: Müller, Lea 
Title of the compilation: Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019
Conference: 52nd Hawaii International Conference on System Sciences, 2019, Hawai
Year of publication: 2019
Pages: 10
ISBN: 978-0-9981331-2-6
Language(s): English
DOI: 10.24251/HICSS.2019.098
Peer Reviewed: Ja
International Distribution: Ja
Document Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/50696
Release Date: 4. August 2021