Advertising-Funded IS : A Literature Review on Factors Influencing Users Clicking Behavior for In-App Ads

Faculty/Professorship: Information Systems and Services  
Author(s): Mattke, Jens
Title of the compilation: AMCIS 2019 Proceedings
Conference: Twenty-fifth Americas Conference on Information Systems, 2019, Cancún, Mexico
Publisher Information: AIS Electronic Library (AISeL)
Year of publication: 2019
Pages: 9
Language(s): English
Peer Reviewed: Ja
International Distribution: Ja
Type: Conferenceobject
Release Date: 5. August 2021