Advertising-Funded IS : A Literature Review on Factors Influencing Users Clicking Behavior for In-App Ads
Faculty/Professorship: | Information Systems and Services |
Author(s): | Mattke, Jens |
Title of the compilation: | AMCIS 2019 Proceedings |
Conference: | Twenty-fifth Americas Conference on Information Systems, 2019, Cancún, Mexico |
Publisher Information: | AIS Electronic Library (AISeL) |
Year of publication: | 2019 |
Pages: | 9 |
Language(s): | English |
URL: | https://aisel.aisnet.org/amcis2019/adoption_dif... |
Peer Reviewed: | Ja |
International Distribution: | Ja |
Type: | Conferenceobject |
URI: | https://fis.uni-bamberg.de/handle/uniba/50689 |
Release Date: | 5. August 2021 |

originated at the
University of Bamberg
University of Bamberg