Advertising-Funded IS : A Literature Review on Factors Influencing Users Clicking Behavior for In-App Ads
Mattke, Jens (2019): Advertising-Funded IS : A Literature Review on Factors Influencing Users Clicking Behavior for In-App Ads, in: AMCIS 2019 Proceedings, AIS Electronic Library (AISeL).
Faculty/Chair:
Author:
Title of the compilation:
AMCIS 2019 Proceedings
Conference:
Twenty-fifth Americas Conference on Information Systems, 2019 ; Cancún, Mexico
Publisher Information:
Year of publication:
2019
Pages:
Language:
English
URL:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Conferenceobject
URI:
Activation date:
August 5, 2021

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Permalink https://fis.uni-bamberg.de/handle/uniba/50689