Enabling Digital Commerce : Advertising and the Influence of User Behavior

Faculty/Chair:

Author:

By:

Müller, Lea

Title of the compilation:

AMCIS 2019 Proceedings

Conference:

Twenty-fifth Americas Conference on Information Systems, 2019 ; Cancun, México

Publisher Information:

AIS Electronic Library (AISeL)

Year of publication:

2019

Pages:

9

Language:

English

URL:

Peer Reviewed:

Yes:

International Distribution:

Yes:

Type:

Conferenceobject

URI:

Activation date:

August 5, 2021

Permalink https://fis.uni-bamberg.de/handle/uniba/50683