Enabling Digital Commerce : Advertising and the Influence of User Behavior

Faculty/Professorship: Information Systems and Services  
Author(s): Reis, Lea  
By: Müller, Lea 
Title of the compilation: AMCIS 2019 Proceedings
Conference: Twenty-fifth Americas Conference on Information Systems, 2019, Cancun, México
Publisher Information: AIS Electronic Library (AISeL)
Year of publication: 2019
Pages: 9
Language(s): English
URL: https://aisel.aisnet.org/amcis2019/ebusiness/eb...
Peer Reviewed: Ja
International Distribution: Ja
Document Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/50683
Release Date: 5. August 2021