Gamification : Feature-Rich Mobile Applications, Brand Awareness and Loyalty

Faculty/Professorship: Information Systems and Services  
Author(s): Mattke, Jens ; Maier, Christian  
Title of the compilation: ECIS 2020 Proceedings
Conference: Twenty-Eighth European Conference on Information Systems (ECIS 2020), A Virtual AIS Conference
Publisher Information: AIS Electronic Library (AISeL)
Year of publication: 2020
Pages: 16
Language(s): English
Peer Reviewed: Ja
International Distribution: Ja
Open Access Journal: Ja
Type: Conferenceobject
Release Date: 5. August 2021