Gamification : Feature-Rich Mobile Applications, Brand Awareness and Loyalty
Faculty/Professorship: | Information Systems and Services |
Author(s): | Mattke, Jens ; Maier, Christian ![]() |
Title of the compilation: | ECIS 2020 Proceedings |
Conference: | Twenty-Eighth European Conference on Information Systems (ECIS 2020), A Virtual AIS Conference |
Publisher Information: | AIS Electronic Library (AISeL) |
Year of publication: | 2020 |
Pages: | 16 |
Language(s): | English |
URL: | https://aisel.aisnet.org/ecis2020_rp/120/ |
Peer Reviewed: | Ja |
International Distribution: | Ja |
Open Access Journal: | Ja |
Type: | Conferenceobject |
URI: | https://fis.uni-bamberg.de/handle/uniba/50622 |
Release Date: | 5. August 2021 |

originated at the
University of Bamberg
University of Bamberg