Identification as a challenge in key account management : Conceptual foundations and a qualitative study

Faculty/Professorship: Sales and Marketing  
Author(s): Peters, Leonore ; Ivens, Björn Sven  ; Pardo, Catherine
Title of the Journal: Industrial marketing management : the international journal for industrial and high-tech firms
ISSN: 0019-8501
Publisher Information: New York, NY [u.a.] : Elsevier
Year of publication: 2020
Volume: 90
Issue: October
Pages: 300-313
Language(s): English
DOI: 10.1016/j.indmarman.2020.07.020
Document Type: Article
Release Date: 6. July 2021