Influencer Marketing on Instagram : Exploring the Role of Travel and Other Factors on a Post’s Success
Faculty/Professorship: | Operations Management and Logistics |
Author(s): | Asdecker, Björn ![]() |
Title of the compilation: | Proceedings of the 50th European Marketing Academy Conference (EMAC) |
Corporate Body: | European Marketing Academy |
Conference: | 50th European Marketing Academy Conference (EMAC), May 25, 2021, Madrid |
Publisher Information: | Stockholm |
Year of publication: | 2021 |
Issue: | 458 |
Pages: | 1-10 |
Edition: | 1 |
Language(s): | English |
URL: | http://proceedings.emac-online.org/index.cfm?ab... |
Peer Reviewed: | Ja |
International Distribution: | Ja |
Type: | Conferenceobject |
URI: | https://fis.uni-bamberg.de/handle/uniba/50047 |
Release Date: | 26. July 2021 |

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University of Bamberg