Influencer Marketing on Instagram : Exploring the Role of Travel and Other Factors on a Post’s Success

Faculty/Professorship: Operations Management and Logistics  
Author(s): Asdecker, Björn  ; Landwehrjohann, Mario; Vogel, Yannic; Vornberger, Kilian
Title of the compilation: Proceedings of the 50th European Marketing Academy Conference (EMAC)
Corporate Body: European Marketing Academy
Conference: 50th European Marketing Academy Conference (EMAC), May 25, 2021, Madrid
Publisher Information: Stockholm
Year of publication: 2021
Issue: 458
Pages: 1-10
Edition: 1
Language(s): English
Peer Reviewed: Ja
International Distribution: Ja
Type: Conferenceobject
Release Date: 26. July 2021