In-app advertising : a two-step qualitative comparative analysis to explain clicking behavior

Faculty/Professorship: Information Systems and Services  
Author(s): Mattke, Jens ; Maier, Christian  ; Reis, Lea  ; Weitzel, Tim  
Title of the Journal: European journal of marketing : EJM
ISSN: 0309-0566
Publisher Information: Bingley : Emerald
Year of publication: 2021
Issue: Publication date: 8 April 2021 (ahead-of-print)
Language(s): English
DOI: 10.1108/EJM-03-2020-0210
Document Type: Article
Release Date: 15. April 2021