Gamification : Explaining Brand Loyalty in Mobile Applications

Faculty/Professorship: Information Systems and Services  
Author(s): Mattke, Jens ; Maier, Christian  
Title of the Journal: AIS transactions on human-computer interaction : THCI
ISSN: 1944-3900
Corporate Body: Association for Information Systems
Publisher Information: Atlanta, Georgia
Year of publication: 2021
Volume: 13
Issue: 1
Pages: 62-81
Language(s): English
DOI: 10.17705/1thci.00142
Peer Reviewed: Ja
International Distribution: Ja
Type: Article
Release Date: 6. April 2021