Gamification : Explaining Brand Loyalty in Mobile Applications
Mattke, Jens; Maier, Christian (2021): Gamification : Explaining Brand Loyalty in Mobile Applications, in: AIS transactions on human-computer interaction : THCI, Atlanta, Georgia, Jg. 13, Nr. 1, S. 62–81, doi: 10.17705/1thci.00142.
Faculty/Chair:
Author:
 ; 
Title of the Journal:
AIS transactions on human-computer interaction : THCI
ISSN:
1944-3900
Corporate Body:
Association for Information Systems
Publisher Information:
Year of publication:
2021
Volume:
13
Issue:
1
Pages:
Language:
English
DOI:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
URI:
Activation date:
April 6, 2021

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Permalink https://fis.uni-bamberg.de/handle/uniba/49736