Gamification : Explaining Brand Loyalty in Mobile Applications
Faculty/Professorship: | Information Systems and Services |
Author(s): | Mattke, Jens ; Maier, Christian ![]() |
Title of the Journal: | AIS transactions on human-computer interaction : THCI |
ISSN: | 1944-3900 |
Corporate Body: | Association for Information Systems |
Publisher Information: | Atlanta, Georgia |
Year of publication: | 2021 |
Volume: | 13 |
Issue: | 1 |
Pages: | 62-81 |
Language(s): | English |
DOI: | 10.17705/1thci.00142 |
Peer Reviewed: | Ja |
International Distribution: | Ja |
Type: | Article |
URI: | https://fis.uni-bamberg.de/handle/uniba/49736 |
Release Date: | 6. April 2021 |

originated at the
University of Bamberg
University of Bamberg