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Gamification : Explaining Brand Loyalty in Mobile Applications
Mattke, Jens; Maier, Christian (2021): „Gamification : Explaining Brand Loyalty in Mobile Applications“. Atlanta, Georgia doi: 10.17705/1thci.00142.
Faculty/Professorship:
Author:
Title of the Journal:
AIS transactions on human-computer interaction : THCI
ISSN:
1944-3900
Corporate Body:
Association for Information Systems
Publisher Information:
Year of publication:
2021
Volume:
13
Issue:
1
Pages:
Language:
English
DOI:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
published:
April 6, 2021
Permalink
https://fis.uni-bamberg.de/handle/uniba/49736