Gamification : Explaining Brand Loyalty in Mobile Applications
| Faculty/Professorship: | Information Systems and Services |
| Author(s): | Mattke, Jens ; Maier, Christian |
| Title of the Journal: | AIS transactions on human-computer interaction : THCI |
| ISSN: | 1944-3900 |
| Corporate Body: | Association for Information Systems |
| Publisher Information: | Atlanta, Georgia |
| Year of publication: | 2021 |
| Volume: | 13 |
| Issue: | 1 |
| Pages: | 62-81 |
| Language(s): | English |
| DOI: | 10.17705/1thci.00142 |
| Peer Reviewed: | Ja |
| International Distribution: | Ja |
| Document Type: | Article |
| URI: | https://fis.uni-bamberg.de/handle/uniba/49736 |
| Release Date: | 6. April 2021 |
