How Do Social Information Cues Affect Consumers’ Product Choice Experiences? Findings from a Controlled Online Experiment

Faculty/Professorship: Industrial Information Systems  
Author(s): Friedrich, Thomas ; Overhage, Sven ; Schlauderer, Sebastian
Title of the compilation: Wirtschaftsinformatik 2020 : Proceedings
Editors: Krasnova, Hanna; Gronau, Norbert; Pousttchi, Key
Corporate Body: Internationale Tagung Wirtschaftsinformatik (WI), Potsdam, Germany 2020
Publisher Information: GITO
Year of publication: 2020
Pages: 16
ISBN: 9783955453350
Language(s): English
DOI: 10.30844/wi_2020_o1-friedrich
Type: Conferenceobject
Release Date: 15. May 2020