Understanding the Value and Organizational Implications of Big Data Analytics – The Case of AUDI AG

Author(s): Dremel, Christian ; Wulf, Jochen; Maier, Annegret; Brenner, Walter
Title of the compilation: International Conference on Information Systems (ICIS) ; Seoul ; Proceedings
Publisher Information: AIS Electronic Library (AISel)
Year of publication: 2017
Volume: 38
Language(s): English
URL: https://aisel.aisnet.org/icis2017/IS-Curriculum...
Peer Reviewed: Ja
International Distribution: Ja
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/47500
Release Date: 10. March 2020